Privacy policy.

Who we are

Aetheron IT is a trading name of Blue Vector Pty Ltd, ABN 39 685 767 999. You can reach us at sales@aetheronit.com.au.

What we collect

When you send an enquiry through the contact form: your name, email address, message, the topics you tick, and your phone number and business name if you choose to give them.

If you send an enquiry, we may email you a personal link to a design brief. If you fill it in: your answers to its questions, which can include your name, email address, business name, phone number, links to websites you like, and what you want built. While you fill it in, your answers are saved in your own browser (not sent to us) so you can come back to them; they are cleared when you send the brief or choose Start again.

The design brief also lets you upload files, such as your logo, brand guidelines, photos or documents. Uploaded files are stored with Vercel Blob, our hosting provider’s file storage, at a long, random web address that only we are sent; anyone given that address could open the file, so please leave out anything you would not email us. We use your files only to prepare your quote and the work you ask for. To have them deleted, email sales@aetheronit.com.au.

Our hosting provider also keeps standard server logs, such as your IP address, browser type and the pages requested.

If you reach us through one of our ads or a tagged link, we also record which ad, search term or link brought you. If you fill in one of our forms inside Facebook or Instagram, we receive what you enter there. Both are explained under Advertising below.

Why we collect it

To reply to your enquiry and, if you ask, to prepare a quote. We also record which ad, search term or link brought your enquiry, so we can tell which of our advertising works. We do not use your details for anything else.

We use your design brief answers only to prepare your quote and reply to you.

Free guides

When you ask for one of our free guides, we collect your email address, your first name if you give it, and the link details that show where you came from (for example a message from our Instagram). We use them to email you the guide and, as the form says, the odd tip on that guide’s topic, nothing else. Resend sends these emails. We keep a record of each sign-up in our mailbox (Purelymail) and in a database run by Upstash for our website.

Reply STOP to any of these emails and we will stop within 5 business days. We then keep your email address only on our do-not-email list, so we never write to you again by mistake.

Who handles it

We use a few service providers to run this site and answer you: Vercel (website hosting, server logs and storing files you upload to a design brief), Resend (sending the enquiry and design brief emails to us, and the confirmation email to you), Purelymail (our mailbox) and ImageKit (delivering images, which means it sees your IP address when your browser loads them). If the spam check on our form is switched on, Cloudflare Turnstile also checks your browser. When you send an enquiry, we use Resend to email you a confirmation with a link to our design brief. If you book a call through our booking link, Cal.com handles that booking and the details you give it.

For advertising: Google (Analytics and Google Ads), Meta (the Meta Pixel, and forms you fill in inside Facebook or Instagram) and LinkedIn (the Insight Tag), as described under Advertising below. We keep a private log of enquiries, and which ad each came from, in Google Sheets. We use Anthropic’s Claude, an AI assistant, to help us read enquiries and draft replies; a person checks every reply before it is sent.

These providers are mostly based in the United States, so your information may be handled outside Australia (Australian Privacy Principle 8). We use them only for the purposes above.

Analytics

We use Google Analytics 4 to count visits and to see which pages, and which enquiries, come from search and from our ads. It sets cookies in your browser and collects page views, your approximate location, and your device and browser. It does not collect your name or your answers in our forms; we only record that an enquiry or design brief was sent and, for an enquiry, its reference number.

Google processes this data for us, including outside Australia. We have turned ad personalisation signals off.

To opt out, you can install Google’s browser add-on at tools.google.com/dlpage/gaoptout, or block or delete cookies in your browser settings. The data is kept for the period set in our Google Analytics account.

Advertising

We advertise on Google Search, Facebook and Instagram. To see which ads lead to enquiries, we use the tools below. None of them receives what you type into our website forms, and none of them runs on our design brief page.

Google Ads. When you click one of our Google ads, the address you land on carries a click ID (gclid) and tags naming the campaign and search term. Google Analytics records these, and Google Ads uses our Analytics data to count enquiries that came from our ads. We have not added a separate Google Ads tag to this site. How Google uses information from sites like ours: policies.google.com/technologies/partner-sites.

Meta Pixel. On every page except the design brief, we use the Meta Pixel, code from Meta, the company behind Facebook and Instagram. It sets cookies and tells Meta which of our pages you visit and, if you send an enquiry, that an enquiry was sent. It never sends your name, email address, message or anything else you type. Like any web request, it also gives Meta your IP address and browser details, and Meta can link the visit to your Facebook or Instagram account if you have one. We use it to measure our ads, and we may use it to show our ads to people who have visited this site. Meta also uses this information, together with information it collects elsewhere on the internet, to measure, target and deliver ads, under its own privacy policy: facebook.com/privacy/policy.

LinkedIn Insight Tag. On every page except the design brief, LinkedIn’s Insight Tag sets cookies and sends LinkedIn the address of the page, the page you came from, your IP address, your browser and device details, and the time. LinkedIn uses this to give us reports about the kinds of LinkedIn members who visit, grouped and without names. We do not run LinkedIn ads yet; if we start, LinkedIn could use this to show our ads to people who visited, and we will update this page first. LinkedIn’s privacy policy: linkedin.com/legal/privacy-policy.

Forms inside Facebook and Instagram. Some of our ads open a short form inside Facebook or Instagram. Meta fills in some answers from your profile, and you can change them before you send. If you send it, Meta collects your answers (your name, email address, phone number, the service you ask about and what you write) and passes them to us, with the name of the ad the form came from. We use your answers only to reply to you, and the ad name to measure our advertising. Meta’s privacy policy also applies to what you enter there.

Where an enquiry came from. If you arrive from one of our Google or Meta ads, we note that in your browser for that visit (it is cleared when you close the tab), and your enquiry’s reference number starts with G for Google or M for Meta. We also send that reference number to Google Analytics, which records the campaign and search term of your visit, so we can tell which ad brought your enquiry.

Your choices. You can block or delete cookies in your browser settings. To control ads based on your activity: Meta at accountscenter.facebook.com/ad_preferences, Google at myadcenter.google.com, and LinkedIn at linkedin.com/mypreferences/d/categories/ads (members) or linkedin.com/mypreferences/g/guest-retargeting-opt-out (no LinkedIn account). To opt out of Google Analytics, see Analytics above.

Google, Meta and LinkedIn handle this information outside Australia, including in the United States.

What we don’t do

We do not sell or rent your information. We do not send what you type into our website forms to Google, Meta or LinkedIn, and we do not upload customer lists to them.

Cookies

The only cookies we use are the Google Analytics, Meta and LinkedIn cookies described above. Our design brief page uses Google Analytics only. You can block or delete cookies in your browser settings.

How long we keep it

We keep enquiries (including those sent through our forms inside Facebook or Instagram) and design briefs, including any files you upload, for as long as we need to reply and quote, and for up to 24 months after your last message. After that we delete them. We keep free-guide sign-ups for up to 24 months after the last email we sent you, then delete them, except the do-not-email list.

Access and correction

You can ask to see the personal information we hold about you, or to have it corrected or deleted, by emailing sales@aetheronit.com.au. We will reply within 1 business day to confirm we have it, and deal with the request as soon as we reasonably can.

Complaints

If you have a concern about how we handled your information, email us first and we will work with you to fix it. If you are not satisfied, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.